My favourite sites: Quizno's Sandwich Company

Today is the second leading company Quizno sub shop, Subway is the first flagship store. Quizno's Blimpie's Subs and Jerry as the other competitors, however, is Subway Quizno's primary competitor. Subway website reads, "More than 30,000 Subway restaurants in the world with 87 countries, the largest submarine sandwich chain." (Subway 2009 history). Quizno Steinfort for the Chief Marketing Officer Rebecca said, "Our main competition is Metro, which is a 800-pound gorilla" (2009 New York). Metro began in 1960, according to Subway official website page. Site that reads, Fred DeLuca and Dr. Peter Buck in New York Subway was started by, in business for forty three years Metro (Subway, 2009) have been.
Size and industry trends

According to the National Restaurant Association, quick service restaurant industry is very profitable, revenue gains 47.5% of food dollars (or 511 billion) represent. Quick service industry in the U.S. to gain 120 billion. For the convenience of quick service to the industry has proved a significant success. 2000 and 2010, between consumption and spending on fast food according to the United States Department of Agriculture, mainly new-age families that spend more time engaging in outdoor activities because of the six percent is expected to increase. Dun & Bradstreet company, including Hoover, according to an aide, many households have cooking facilities, airports or in the quick-service restaurants, gas stations, as more unconventional places to place their franchises a sign of favor. According to Hoover's Inc., the U.S. fast food chain by targeting the international market to accommodate the increase in consumer spending, especially in China (2009 Ad Age) are looking for.

The company wants to be the number one choice sub shop. The effort is Quizno it is interesting, yet questionable advertising through technology has made tremendous progress. Quizno's ad technology, they have ads that mainly old men and women between the ages of 18-34 years are targeting are made. Mcclean marketing group, according to an article titled "Quiznos Sponge Monkeys Revisited - Buzz is not enough," "restaurant, the target audience 18-34 year olds and its spots are created with the audience in mind. In the past, Quizno a commercial advertisement, Martin Agency, the spokesman person as created by using a sponge monkey was used. When the ad was created, the idea is an eye-catching and interesting commercial that stands out from its competitors was making. News week a Washington Post article, commercial sponge monkey is described as "a small, furry creature, wearing a bowler hat, levitates as he sings an ode to Quizno subs" (2005 Stevenson) . Quizno's past marketing techniques used by other quiz programs Kidz, "which a special menu for the little ones was developed and initially launched with a" kids eat free from the included "promotion." The business network articles Kidz quiz program, to which parents who, instead of a sub, would enjoy a salad or pasta was aimed at attracting mention. Overall, Sponge Monkey Commercial was a success in grabbing the viewer's attention, however, complained that a large number of customers who felt the commercial was offensive and tasteless was prepared. On the other hand, Quiz Kidz program was a success due to its family-oriented approach. The business net per article, quiz evening and weekend business program increased children, almost three times sales. "These leading past the Quizno's marketing activities are represented by the. (2009 Edwards, p. 2).

My favourite sites

Wednesday, May 25, 2011

Quizno's Sandwich Company

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